It’s a question posed by ad legend Roy Spence of GSD&M: If your company went out of business tomorrow, would anybody really miss you and why?
Your employees? Your clients? Your Vendors? Are you making the sort of impact on them that a year later, their lives and businesses would still be impacted? Taylor states:
“If your customers can live without you, eventually they will.”
How can you differentiate your business from your competitors? How can you create emotional connections around your brand? How can you create an experience for your clients? How can you forge better relationships with the people who bring you business?
If you think your small business doesn’t need this level of planning and strategy? Think again.